Designing Websites – New approaches
Designing Websites – New approach that takes into account best practices and Neuroscience observations Web Design, when properly undertaken, has traditionally focused on ensuring that audience can enjoy a comfortable experience by making the website colourful but simple and not confusing; been literacy, typographically and cosmetically excellent; having intuitive navigation, even providing shortcuts from sassy users; using original photographs; and been readable not just on large computer screens but also on tablets and very importantly mobile phones. A further approach is then to ensure that design best practices and Neuroscience observations in human interaction with websites are also taken into account. The bottom line of research done in this field is that, as a specie, we have evolved to desire beauty and enjoy art. A website should encourage its users to use their mammal brain rather than their reptilian brain. This is where decision makin...